Badger Commerce
The operational side of selling online — pricing, stock, search, assets and the decisions behind them. Written for the people running it, not for the people buying software.
Most spreadsheet WSSIs net returns in the week they arrive, not the week of sale. A 12-week worked model of what that does to cover and intake.
Chris Kellet10 min read
Phasing returns in a WSSI:.
We are starting a blog about the operational side of ecommerce. Here is what will go in it, who it is written for, and what we have deliberately left out.
Badger Commerce2 min read
UK peak 2025 saw deeper discounts and lower sales. A break-even table, a worked markdown budget and a margin-floor rule set for peak planning.
Chris Kellet10 min read
One account across every store, with passkeys, Google and Apple sign-in, and magic links. How central authentication works on Badger Commerce.
Badger Commerce4 min read
Badger Commerce moved its whole platform to ARM. What we measured, what we had to change in CI, and what it means for the stores we run.
Chris Kellet3 min read
Our badger-shaped drone delivery fleet, announced on 1 April 2025. It has tunnel mode, a thank-you dance, and the small drawback of not existing.
Chris Kellet2 min read
The July 2024 CrowdStrike update grounded airlines and hospitals. Badger Commerce kept trading, and the reason was an architecture decision.
Chris Kellet1 min read
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